<<back WILD AID | #JOINTHEHERD

#JoinTheHerd became a rallying call to the fastest growing, most influential global community
on the Internet. It gave disparate elephant welfare groups and anti-ivory campaigners a common language through which to lobby governments and mobilise the public support. It brought about legislation change in three countries and led to the burning of the largest ivory stockpile in history.



The Kenyan Government approached us with the task of bringing a global audience to the burning of the largest stockpile of ivory in history. Badging it 'The Ivory Burn' we streamed it LIVE on 30th April 2016 on Periscope and into the heart of China on NetEase, the world's biggest ivory market.

SOCIAL POSTS

SHANGHAI’S BUND BUILDING

LIVE STREAMING


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