Gillette has been behind every great man for over a century. Every evolution of his style, resulted in an evolution in their razorblades. Body shaving is no exception. We launched Gillette's first Body Razor to a global audience.

13 million YouTube views • 25 million views across all platforms 
Top of Adweek Viral chart World Cup Week • Sold out in France and Germany

Sadly this wasn’t the idea we really really really wanted to sell. We had another which was too close a shave, even for Gillette. See below. 

Dad teaches us to shave our face for the first time, but who will teach us to shave that other place? Introducing Gillette Body and their band of Barbershop dads here to lend a hand.